The SOC Journal

Topics within the global fashion industry.

The newest from MARGN is almost too good.

I've always been a fan of minimalist techwear, which means I've been following MARGN for a while now. What makes the brand so unique is their ability to blend classic...

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SNL’s Fast Fashion Ad says “don’t worry about it!”

The latest target of SNL's comedic force? Fast fashion brands. Last week, the show presented a hard-hitting and hilarious ad for “Xiemu”, a fictional company that sells fast fashion from...

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Paying Homage to Personal Identities and Roots: Faraz Zaidi & FOUND

Raised in Central New Jersey in an immigrant Pakistani household, Faraz Zaidi’s approach to the globally acclaimed brand, FOUND (previously Profound), is deeply influenced by his heritage and surroundings. “Over...

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