When starting Society of Cloth, we weren't exactly sure what the end goal was. What we did know is that only 2% of garment workers make a living wage salary, the fashion industry produces 10% of greenhouse gas emissions worldwide, and many luxury brands have their beadwork done by local artisans in India.
As we traveled and researched, we learned about clothing lifecycles, visited conscious production houses, and met with emerging designers. The designers knew the regional identity of a specific printing technique and which employees were fasting during Ramadan. The production houses kept all of their fabric scraps and made skirts or insulation blankets from them. These were the people that were taking risks to create fashion that was ethical, culturally meaningful, and unique.
Our belief is that it really should be easier for us to shop from these designers and promote this form of a fashion industry. As we build SOC, we’re celebrating craftsmanship, laughing a lot, sharing stories of artisans and garment workers, and creating a community of passionate and interested people like yourself.
After all, what we wear is an expression of ourselves, our curiosity about the world, our appreciation of artisanal work, and our commitment to preserve our earth and home :)