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The Role of Generative AI in the Fashion Industry

By Nisha Khater

Generative artificial intelligence, the topic no one can stop talking about, has made its way to the fashion industry. For years, creative vision was a sketch on a napkin, painstakingly drawn designs in Procreate, or a carefully explained paragraph describing a piece. However, for the first time in history, designers can use prompts to actualize their visions for new collections, try out new fabrics on existing apparel styles or even test out new clothing shapes entirely. Alice Narang, founder of Bedi, is one of the designers experimenting with the new technology for her creative process. Like many, the process of sketching or using illustrator was time-consuming and draining for Alice, but generative AI changed all of that. “So far I know what my collection next year is all about, some main inspirations and themes, and some colors, layers, and key pieces I want to introduce. With AI I can bring these visions into my head and translate them into these visual pieces that I can build off.”

Bedi is a unique brand, in that it blends the line between modern Western and South Asian cultural fashion. Imagine cropped blazers with traditional South Asian border trims or flowy pants with intricate beading and embroidery. These types of pieces are some of the first of their kind, with designers like Alice pushing to incorporate cultural influences into everyday wear. Because of this, generative AI is even more impactful for Bedi and brands like it, as the technology can visualize fusion concepts that have never been explored before. And to Alice, “it’s also just so fun seeing scenarios and fantasy worlds come together into visual pieces.” As designers continue to experiment with these technologies, it’ll be interesting to see how creative vision and the process of designing evolves alongside such innovations.

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